Has your company posted a great job opportunity? Promoted it with a great job ad? And supported it with a great hiring process?
Despite all that greatness, has it still struggled to find qualified candidates?
This can happen when a company forgets a key factor in hiring: its reputation.
You know that your personal and professional reputations matter. It’s what can unlock, or bar, future opportunities for you. But does the same apply to a company?
It most certainly does. And though most employers know this, they focus only on their reputation among prospects, clients or customers. They neglect their reputation among job seekers in the job market.
An employer’s reputation in the job market has always been subject to word-of-mouth and news stories. Online forums and social media added fuel to these drivers of reputation. And companies like Glassdoor have established themselves by inviting direct feedback from a company’s current and former employees.
Now, as applicants use job boards like Indeed to search for your new opportunities, they are also providing data on their former employers. This data is then used to build company profiles that job seekers can view before deciding whether to apply at a company.
"Employers who ignore their reputation in the job market, will risk losing qualified candidates to their competitors."
It once could be argued that company reviews and ratings had little impact on applicant volume or quality. However, in a competitive job market, job seekers can and will be selective with the jobs that they apply for. And a key consideration is whether they feel like they would be treated well at a new company.
So what can an employer do to protect its reputation?
These are just a handful of tips, but the bottom line is: employers who ignore their reputation in the job market, will risk losing qualified candidates to their competitors.
ExactHire can’t fix issues with a company’s work culture that lead to poor employer reviews-- but it can help ensure that your new employees enjoy an efficient, organized hiring and onboarding experience.
To learn whether ExactHire is a good fit for you, schedule a 15-minute introductory call with us. We’ll take the time to learn about your hiring challenges and, together, determine whether a partnership makes sense.