Hiring Tip - Your Company's Reputation

Has your company offered a great job opportunity? Promoted it with a great job ad? And supported it with a great hiring process?

Despite those advantages, has your company still struggled to find qualified candidates?

This is what can happen when employers lose sight of something very important: their reputation.

A Company’s Reputation Matters

You know that your personal and professional reputations matter. It’s what can unlock, or bar, future opportunities for you. But does the same apply to a company? 

It most certainly does. And though most employers know this, they focus only on their reputation among prospects, clients or customers. They neglect their reputation among job seekers in the job market.

Reputation in the Job Market

An employer’s reputation in the job market has always been subject to word-of-mouth and news stories. Online forums and social media added fuel to these drivers of reputation. And companies like Glassdoor have established themselves by inviting direct feedback from a company’s current and former employees.

Now, as applicants use job boards like Indeed to search for your new opportunities, they are also providing data on their former employers. This data is then used to build company profiles that job seekers can view before deciding whether to apply at a company.

Protecting Company Reputation

It could once be argued that company reviews and ratings had little impact on applicant volume or quality. However, especially in a competitive job market, job seekers can and will be selective with the jobs that they apply for. And a key consideration is whether they feel like they would be treated well at a new company. 

So what can an employer do to ensure its reputation is positive and attractive to job seekers?

1. Encourage high performing employees to review your company on key sites
2. Ensure that employees that are leaving on good terms, also leave a review
3. Respond, where possible, to negative reviews on public sites
4. Use social media to highlight positive reviews from third party sites
5. Be prepared to answer tough question from candidates with concerns

These are just a handful of tips, but the bottom line is: employers who ignore their reputation in the job market, will risk losing qualified candidates to their competitors.

ExactHire Can Help

While ExactHire can’t fix issues with a company’s work culture that may lead to poor employer reviews--it can help ensure that your new employees enjoy an efficient, organized hiring process and a welcoming onboarding experience.

To learn whether ExactHire is a good fit for you, schedule a 15-minute introductory call with us. We’ll take the time to learn about your hiring challenges and, together, determine whether a partnership makes sense.

SCHEDULE YOUR CALL